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E-470 / I-225

Situation: E-470 and I-225 are vital roadways serving Aurora, CO.

Task: PEAK Public Relations was called upon to facilitate the work of an extensive commission of civic and business leaders.

Action: The group envisioned focal points of development for each interchange along each of the highways and created visioning brochures and brand identities for the two highways, which were used in long-range employer recruitment initiatives.

Results: The work of the commissions is evident today in the evolution of both highways.

 

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