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GREEN Situation: PEAK PR was selected to create the energy and resource efficient brand for the Home Builders Association of Metropolitan Denver, acting in concert with the Governor’s Office of Energy Management and Conservation. Task: Using seed money of about $1 million, provided by the State, PEAK PR was asked to develop a broad-based public education program aimed at creating greater demand and market penetration for high performance homes. Action: PEAK PR orchestrated a multi-year investment strategy that resulted in tripling the impact of the initial $1 million in seed money by creating an industry matching investment and leveraging relationships with the news media. Results: By the conclusion of our campaign Built Green Colorado was one of the most recognized brands associated with quality new homes in the state.
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