Situation:Three
former Lennar Homes executives created a new luxury home-building
company in a somewhat saturated market.
Task:Set
apart the newly created Camerata Homes from the rest of the market.
Action:Emphasize
the backgrounds, 50+ years of experience and the integrity of
the
Camerata Homes partners while keeping the company on the cutting edge of
technology. Create a memorable name, identity and a dynamic and
user-friendly website. Utilize the extensive contacts of the partners to
bring potential buyers and referrals to "hard hat" parties and grand
openings.
Results:Camerata
Homes has double in size, finished its first home and is close
to
completion of a second home and is gaining a reputable name in the fiercely
competitive world of luxury home-building.