The Reshaping of Eastern Metro Denver, E-470
& I-225
Situation: E-470
and I-225 are vital roadways serving Aurora, CO.
Task:PEAK
Public Relations was called upon to facilitate the work of an extensive commission of civic and business leaders.
Action:The
group envisioned focal points of development for each interchange along each of the highways and created visioning brochures and brand identities for the two highways, which were used in long-range employer recruitment
initiatives.
Results:The
work of the commissions is evident today in the evolution of both highways.