Situation: E-Star
is the technology leader in high performance homes in the West.
Task: Its
board of directors and CEO invited PEAK PR to assist with long-range
planning.
Action: The
board of directors launched the High Performance Home 100, a
spirited
consortium of companies, associations and government groups working together
to accelerate the market evolution of energy and resource efficient
homebuilding practices.
Results: The
campaign was a success and has provided the group with a new,
highly energized position in the marketplace in support of its
long-term mission.