Situation:In
conjunction with its 20th anniversary, Equity Custom Homes, Inc.,
called upon PEAK PR to assist with the marketing of its entry
in the 2006 Parade of Homes at Reunion near Denver International
Airport.
Task:Train
hosts for up to 80,000 visitors to the home; develop news media
relations campaign.
Action: PEAK
PR suggested naming the super-efficient home “The PowerHouse,” to
illustrate its energy and resource efficient features, including
an average monthly heating and cooling bill of just $120.
Results:National
and local news media coverage; rave reviews from the client,
who was the first to sell their home at the Parade of Homes.