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EQUITY CUSTOM HOMES

Situation: In conjunction with its 20th anniversary, Equity Custom Homes, Inc., called upon PEAK PR to assist with the marketing of its entry in the 2006 Parade of Homes at Reunion near Denver International Airport.

Task: Train hosts for up to 80,000 visitors to the home; develop news media relations campaign.

Action: PEAK PR suggested naming the super-efficient home “The PowerHouse,” to illustrate its energy and resource efficient features, including an average monthly heating and cooling bill of just $120.

Results: National and local news media coverage; rave reviews from the client, who was the first to sell their home at the Parade of Homes.

 

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