Situation:This
luxury home division of U.S. Home was formed during the expansion
period of the 1990s.
Task:Ramp
up the newly formed division and within five years attain $50
million
in annual high-end sales.
Action:We
assisted with the development a variety of programs for this luxury
home
operation, including award-winning marketing materials, three Parade of
Homes entries, news media relations and internal motivational programs.
Results:Laureate
Homes became the largest luxury home builder in the state of Colorado.